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AA Drink is a well-known Dutch brand of sports drinks. It was founded in 1999 by former professional cyclist Michael Boogerd and nutritionist Bram Verheijen. The brand's goal was to create a drink that could improve athletes' performance by providing the right nutrients.
The product line consists of different types of sports drinks and shakes, each designed to achieve a specific goal. For example, there is the Iso-Lemon, which is designed to provide hydration and energy during longer duration efforts. In addition, there is the Pro Energy, which is intended to help athletes make short, intensive efforts. The Recovery Shake is a protein shake that has been specially developed to promote muscle recovery after intensive training.
One of the main ingredients of AA Drink is carbohydrates. Carbohydrates are converted into glucose, which can be used by the body as fuel for exercise. AA Drink also contains electrolytes, such as sodium and potassium, which are lost through sweating. These electrolytes help maintain a healthy fluid balance and ensure that the body is better able to perform exercise.
The brand has a strong association with cycling. This is partly because founder Michael Boogerd was a well-known cyclist himself. The brand has therefore been a sponsor of various professional cycling teams for many years, including the Rabobank Cycling Teams.
AA Drink has now also become known outside cycling. The brand is available in many sports shops, supermarkets and gas stations in the Netherlands. AA Drink has also expanded into other countries in recent years, including Belgium, France and Germany.
Finally, AA Drink also pays attention to sustainability. For example, the brand is working on reducing packaging waste and using renewable energy in its production processes. In addition, the brand is also actively involved in various sporting events and initiatives.
In short, AA Drink is a Dutch brand of sports drinks that focuses on providing the right nutrients to improve sports performance. With a wide range of products and a strong association with cycling, the brand has become a well-known name in the sports world. In addition, AA Drink pays attention to sustainability and is actively involved in sporting events and initiatives.