Tony's Chocolonely


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Tony's Chocolonely

Tony's Chocolonely: the story behind the popular chocolate bar

Tony's Chocolonely is not just a chocolate brand. The brand is known for its mission to make chocolate 100% slave free and change the industry. But how did this all start and what makes Tony's so popular? In this text I will go deeper into the story behind the brand and use the most popular searches.

How did Tony's Chocolonely come about?

The story of Tony's Chocolonely began in 2004 when Dutch journalist Teun van de Keuken researched working conditions in the cocoa industry in his television program Keuringsdienst van Waarde. Van de Keuken found out that child labor and slavery still existed on the cocoa plantations in West Africa. He decided to take action himself and started Tony's Chocolonely, named after the fictional main character Tony who fights against the big chocolate manufacturers on his own.

How slave free is Tony's Chocolonely?

Tony's Chocolonely is currently not 100% slave free, but the brand is committed to achieving this. They work together with cocoa cooperatives in Ghana and Ivory Coast, where they pay farmers a fair price for their cocoa beans and invest in better working conditions. They are also committed to preventing child labor and working to improve the living conditions of the farmers. The company is transparent about their production process and publishes an annual impact report showing what steps they have taken to achieve their mission.

What makes Tony's Chocolonely so popular?

Tony's Chocolonely is popular for several reasons. Firstly, they have a clear mission and are transparent about their production process. Consumers increasingly want to know where their products come from and whether they have been produced in a fair and sustainable manner. Tony's responds to this by showing their commitment to a better world and slave-free chocolate.

In addition, Tony's also has a unique and recognizable brand image. The brightly colored packaging with the broken chocolate bars is immediately recognizable and stands out in the supermarket. The flavors of the chocolate bars are also unique and vary from milk chocolate with caramel sea salt to dark chocolate with pecans and coconut.

Finally, the brand is also committed to fun promotions and events, such as the Tony's Fair where visitors can get to know the cocoa farmers and the brand's mission. They also have their own museum in Amsterdam where you can learn more about the history of chocolate and the cocoa industry, and the problems that still exist.

Tony's Chocolonely flavours

Tony's Chocolonely has a wide range of different flavors of chocolate. In addition to the classic milk and dark chocolate, they also offer surprising flavors. Below is an overview of some popular flavours:

  1. Caramel Sea Salt – A combination of sweet caramel and salt makes this chocolate bar one of Tony's Chocolonely's most popular flavors.
  2. Milk Nougat – A delicious combination of creamy milk chocolate and crunchy nougat pieces.
  3. Pure Almond Sea Salt – Dark chocolate with roasted almonds and a hint of sea salt for a perfect balance of sweet and salty.
  4. White Raspberry Crackling Sugar – A festive bar with white chocolate, pieces of raspberry and crackling sugar for an extra crunch.
  5. Puur Koffie Crunch – Dark chocolate with pieces of crunchy coffee bean for a delicious taste combination of chocolate and coffee.
  6. Melk Stoofpeer – A limited edition flavor that is only available in winter, with milk chocolate and pieces of stewed pear for a warm and wintery taste experience.

Tony's regularly renews their range and also offers seasonal flavours, such as the Melk Speculaas bar in the fall and the Puur Pepernoot bar around the holidays. Whether you like sweet, salty or a combination of both, there is something for everyone at Tony's Chocolonely.

How is Tony's Chocolonely committed to change?

Tony's Chocolonely is committed to change in several ways. They work together with the cocoa cooperatives to offer better working conditions and a fair price to the farmers. In addition, they are committed to preventing child labor and improving the living conditions of the farmers. They are also working to reduce the ecological footprint of their production process.

In addition, the brand is committed to change throughout the industry. They call on other chocolate manufacturers to follow their example and work towards slave-free chocolate. They also lobby governments and organizations to improve the rules for cocoa producers.

What is the future of Tony's Chocolonely?

Tony's Chocolonely is still growing and aims to eventually produce 100% slave-free chocolate. They continue to work on improving their production process and increasing their impact. In addition, they are committed to change throughout the industry and hope to inspire other chocolate manufacturers to also produce slave-free chocolate.


Tony's Chocolonely is a unique and popular chocolate brand with a clear mission to make chocolate 100% slave free. The brand is transparent about their production process and is committed to better working and living conditions for the cocoa farmers. They are still growing and aim to eventually produce 100% slave-free chocolate. It is not only a delicious chocolate bar, but also a brand with an important mission to change the chocolate industry.