Amstel

The history of Amstel

A beginning of ambition

Amstel is a well-known beer brand from Heineken, which has its origins in 1870 on the Mauritskade in Amsterdam, where the Bavarian Beer Brewery De Amstel was founded. In 1872, the Amstel Brewery already produced 10.000 hectoliters of beer, including the first Amstel Bock. About ten years later, the production of pilsner beer began. For cooling and storage, ice was collected from the Amsterdam canals and stored in special double-walled cellars.

Growing popularity

Initially, Amstel beer was mainly consumed in Amsterdam, but the brand soon spread throughout the Netherlands. In 1883, exports to the United Kingdom and the Dutch East Indies began. By 1915, production had increased twentyfold and by 1926 Amstel accounted for a third of total Dutch beer exports. Together with Heineken, Amstel took over the capital of Van Vollenhovens Bierbrouwerij De Gekroonde Valk in 1941.

International expansion

Amstel started building a brewery in Suriname in 1954 and was the first Dutch brewery to export canned beer in 1955. Total exports then amounted to 101.000 hectoliters per year. In 1958, a brewery affiliated with Amstel in Jordan produced its first beer. Other breweries followed in Curaçao, Lebanon, Puerto Rico and Greece. However, during the Colonel's regime in Greece, the Amstel brewery was closed, but the beer was widely smuggled as an act of resistance.

Takeover by Heineken

In 1968, Amstel was taken over by Heineken and in 1982 the brewery on Mauritskade was closed and demolished. The Amstel beers have since been produced in Zoeterwoude, 's-Hertogenbosch and later Wijlre. Although the original brewery has disappeared, new breweries under the Amstel banner have opened worldwide, including in Canada and Hungary.

Discover Amstel products

Amstel Beer Can (24x 33cl) is the perfect choice for lovers of refreshing pilsner. Brewed from water, barley malt, yeast and hops, this highly fermented beer offers a moderately bitter taste and a characteristic light hop aroma. With a tray of 24 cans, packaged as 4 x 6-packs, you always have enough Amstel on hand for every occasion. The Amstel Pitcher Glass (1,5 liters) is ideal for pleasant evenings with friends. The Amstel logo is proudly displayed on this dishwasher-safe pitcher with a capacity of 1,5 liters, perfect for sharing your favorite beer. Amstel Beer glasses Stackable (12x 22cl) are designed for ultimate drinking comfort. These stackable 22 cl tulip glasses are not only stylish but also practical, because you get more full glasses from a keg or bottle. Order this Dutch classic cheaply at Compliment.nl. Finally, there are the originals Amstel Beer Coasters (4x 100 pieces). These beer coasters, packed in packs of 4 x 100 pieces, are indispensable for every occasion where Amstel beer is served, and provide the perfect finishing touch to your beer experience.

Amstel offers

You can order Amstel cheaply from online wholesaler Compliment.nl. Do you order before 12:00? Then it will be delivered tomorrow. Moreover, you can order from us without an account. Would you like to order Amstel more often? Then you can easily create an account so that ordering is even faster and easier. Orders from €95 are also delivered free of charge in the Netherlands and Belgium. Thanks to Compliment.nl's extensive Amstel range, you will always find your favorite Amstel products with us.