Red Band


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Red Band

Red Band Candy: The history, the range and the most popular candies

Red Band is a Dutch candy brand that has been around since 1928. It is one of the most popular candy brands in the Netherlands and is best known for its soft, colorful candies. In this article we take a closer look at the history of Red Band, the range and the most popular candies.

History of Red Band

Red Band was founded in 1928 in Roosendaal, a city in the south of the Netherlands. The founders of the company were four confectionery merchants who decided to work together and join forces. The company grew rapidly and in the 50s Red Band was already one of the largest candy manufacturers in the Netherlands.

In the 70s, Red Band introduced a new line of soft candies called “Fruit-Tella”. These candies quickly became popular for their soft texture and fruity flavours. In 1995, Red Band was taken over by the Italian candy company Perfetti Van Melle, which is known for Mentos, among other things.

Assortment of Red Band

The Red Band range has expanded considerably over the years. In addition to the well-known soft candies, the brand also offers other types of candies, such as liquorice, wine gums and candies. Below we discuss the most popular candies from Red Band.

  1. Winegums

Wine gums are one of Red Band's most popular candies. These soft, fruity candies come in a variety of flavours, such as strawberry, orange and lemon. Red Band's wine gums are gluten-free and contain no artificial colors.

  1. Acid Bombs

Sour Bombs are candies with a sour taste. They are available in different flavors such as apple, cherry and lemon. The candies have a soft texture and are covered with a layer of sugar. Sour Bombs are also gluten-free.

  1. Fruit-Tella

Fruit-Tella is Red Band's original line of soft candies. These candies have a fruity taste and are available in different varieties, such as strawberry, orange and blackcurrant. Fruit-Tella is also available in sugar-free varieties.

  1. Licorice

Red Band also offers different types of liquorice, such as mint liquorice, honey liquorice and soft liquorice. These liquorices have a soft texture and are made from natural ingredients.

Buy Red Band candy

Red Band candy is available at various supermarkets and drugstores in the Netherlands. You can also order the candy online at webshops such as and Albert Heijn.

Redband vegan

More and more people are opting for a vegan lifestyle, in which they do not consume any animal products. Red Band has also responded to this by offering a number of vegan sweets. For example, the fruity wine gums and candies from Red Band are vegan, because they do not contain any animal ingredients.

Red Band sugar free

In addition to vegan candies, Red Band also offers sugar-free candies. These sweets contain no added sugars and are therefore suitable for people who watch their sugar intake. The sugar-free varieties of Fruit-Tella are available in different flavours, such as strawberry and orange.

Red Band for kids

Red Band also has a range especially for children, called “Red Band Kids”. This range contains sweets in fun shapes and colors, such as the famous Cola Bottles and Sour Sticks. These candies are suitable for children from 3 years and contain no artificial colours.


Red Band has been a well-known candy brand in the Netherlands for over 90 years. The range has expanded considerably over the years, but the soft candies remain the most popular. Red Band also offers vegan and sugar-free candies, opening up the brand to a wider audience. And with the range especially for children, there is a tasty candy for everyone!